The Challenge

Soon after the pandemic hit, a client approached us about how to host a virtual product launch for a drug that would soon be approved by the FDA. They needed to engage their sales force in a meeting that highlighted this momentous occasion, even while working from home.

The Solution

Our team at Centrifuge Media developed a strategic and comprehensive agenda that maximized retention and engagement while combating “Zoom fatigue”.

We started by developing a week-long agenda that delivered important content to attendees through a variety of engaging sessions. We brought in a compelling keynote speaker, an experienced broadcast professional who emceed the meeting, and Penn Holderness, of The Holderness family, who created daily recaps and original songs related to the meeting.

Our team created, sourced, and fulfilled a series of team building & morale-boosting mailer kits that were sent to attendees in the weeks leading up to the event.