Adrienne Bogner on

Account Management

Centrifuge Media dedicates an Account Manager to each project to work closely with each client to provide consistent communication. Adrienne Bogner, the Account Supervisor, explains the importance of having one point of contact and how the team works together, behind the scenes, to deliver your message to your attendees.

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Q:

What can a client expect when signing on for a project and working with the Centrifuge Media team?

A:

When we’re ready to get started with the project, we’re going to assign you to a dedicated account manager. That person is going to be the single point of contact from start to finish, all the way through the planning process.

Q:

Can you describe how you and the account managers help build a seamless roadmap for an event?

A:

We really act as consultants. We think about the messaging, we think about how the production can support the messaging. We think about what other service offerings we can bring to the forefront to enhance that overall experience. And again, having that single point of contact for communication, I think just keeps everything streamlined, things aren’t getting lost, and clients aren’t having to repeat themselves. We really pride ourselves on knowing and understanding our client’s needs, goals, and working process too.

Q:

How does the team’s expertise enhance the overall experience for our clients?

A:

I think it’s really important for our clients to know that you don’t just have a one-person team when you work with Centrifuge. You might have a single point of contact to be on the emails or on the conference calls, but there are a plethora of people behind us. Honestly, doing most of the work. We’ll bring in the creative team when we need to talk about messaging and storyboards, themes, and visuals. We’ll bring in the project team when we want to talk about specific technology or interactivity.

Q:

How does an account manager at Centrifuge Media support a client on-site?

A:

We go on-site to be the client contact, making sure all the rooms are set the way we agreed. If there’s creative that needs to be incorporated, that that’s being pulled in. We’re the content leads as well. So making sure all the tech teams know what videos need to go where and what slide decks are the latest version, managing rehearsals, maybe even calling the show. We’re again, really on-site just to make sure that the event goes according to plan and everything we talked about in the pre-planning phase is happening on-site.

Q:

How can consistent communication enhance the overall experience for our clients?

A:

Just because the meeting ended on-site doesn’t necessarily mean that it ended in priority. And so our job would be to make sure that everything is reconned appropriately. All the invoicing and billing is tight and finalized by our finance team. If there were any on-site additions, our clients are made aware of that. So there are no surprises when they receive the final bill. And also making sure that they received all their content. We definitely understand the purpose and the importance of archiving. So if it’s recording files or final slide decks, making sure all of that is handed off. You know, we definitely don’t want our clients to feel that the meeting has ended and they can’t reach back out to us. We’re there all the way up until they need us and then we are ready to get started planning the next one.